Case Study - Smokefree Podcast and Microsite

The Brief

Podlab was employed to produce a podcast that would inform business owners of the regulatory changes that would affect them when Britain was to go ‘smokefree’ in July 2007.

This podcast was to be accessed via a dedicated microsite which Podlab designed, built and hosted.

Considerations

The podcast had to be easily understood by all types of business owner, and explain the issues and changes in a concise and relevant way.

The microsite had to be aesthetically pleasing, easy to navigate and simple for computer owners of all levels of skill to use. The podcast needed to be provided in a range of formats in order to be as accessible as possible. Plus, the site had to comply with the requirements of the Disability Discrimination Act.

The process and result

The podcast, recorded using the highest quality recording equipment, was presented in a ‘radio show’ format by three interviewees using a mixture of studio and on-location recording. Podlab not only helped to source the most appropriate contributors, but worked with them to ensure that content was informative and relevant, and delivered in a personable and engaging way.

The podcast was made available through an embedded player on the site, an MP3 download, a typed downloadable transcript and as an RSS feed.

The microsite was designed to contain a number of sections including biographical details of the contributors, further information on the legislation, with useful links, and a referral facility to allow users to easily forward on the site details to a friend or colleague.

See/hear for yourself!

Visit the Smokefree Podcast website and listen to the podcast

Read in more detail how we produced the Smokefree Podcast and its microsite